Visual Expression

Microsoft AI
& Innovation

There was a need to evolve the visual language of AI & Innovation external marketing to align further to Microsoft’s new brand tonality. We wanted to further refine the visual characteristics so that Microsoft is best poised to represent AI and longer-term horizon (3-10 years out) technology initiatives in an emergent and inspiring way.

The concept relies on the idea that AI doesn't just provide one layer of analysis, but rather multiple perspectives and unseen solutions. These perspectives, when combined across sectors, disciplines, and innovative vision, truly unlock the power of AI and innovation. 

The concept uses the context of the imagery to create beautiful tiles of information that are not decorative or ornamental, but rather a deeper look into what lies beneath the surface.

Role:
Art Direction, Creative Lead, Business Partner

Agency Partner:
Monigle