Visual Expression

Microsoft In Culture

Microsoft In Culture is a storytelling go-to-market engine in service of brand partnerships that is focused on sharing the human stories of technology integrations in culturally relevant organizations and individuals.

As part of expanding the initiative, I developed a type-based identity system that utilized one of Microsoft’s core assets, the Segoe typeface, and serialized the system to all of the needed touch points, including YouTube thumbnails, podcasts and Instagram content. The staggered type was able to be subtly cropped to bring depth and layering through wherever possible. 

Role:
Design Research, Design, Creative Direction

Agency Partners:
Listen
Belief